My Career Path
Presentazione
An overview of Excelia’s MSc specialisation in Digital Marketing
This Master of Science (MSc) will provide you with extensive knowledge of digital marketing and growth strategies in today’s digital age. Through a combination of practical learning and company-based experiences, you will learn how to implement agile methodologies specifically designed for companies seeking rapid growth. The programme will enable you to enhance your skills by mastering advanced digital marketing techniques, giving you a competitive edge when it comes to reshaping your practices and those of your organisation in a constantly changing business landscape.
Why study for an MSc specialisation in Digital Marketing?
The MSc specialisation in Digital Marketing offered by Excelia Business School educates students to become experts in designing and executing effective digital marketing strategies. Through this programme, students are able to navigate the complex digital landscape, acquiring the skills needed to both target and engage audiences across a variety of digital channels. Once qualified, our graduates have an in-depth understanding of online user behaviour and best practice in communication, enabling them to interact effectively with consumers and optimise the growth of the company in which they work in today’s increasingly connected world.
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LinguaInglese / Francese
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QualificaMaster (5 anni di istruzione superiore)
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Posizione
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Tasse scolastiche
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In breveOnline strategy, Automation, Digital Transformation
Accreditamenti
5 reasons to choose the MSc specialisation in Digital Marketing
A study programme with official recognition
This specialisation is part of the Master of Science in Business Management offered by Excelia Business School. It is a State-accredited qualification with a Grade de Master awarded by the French Ministry of Higher Education, Research and Innovation. This programme is recognised nationally and internationally, guaranteeing credibility and added value in today’s job market.
A highly diverse, vocational study path
This MSc will provide you with solid skills in digital marketing through a variety of lessons in Human Sciences and Marketing, enabling you to understand the key trends and the interactions between people and the digital world. You will be fully equipped to rise to today’s challenges and seize every opportunity offered by digital technology.
Immersive pedagogy aligned with the corporate world
Thanks to a range of opportunities such as internships and work-study placements, as well as regular presentations by industry professionals, you will be immersed in the realities of today’s job market. This programme provides a comprehensive, practical foundation essential for launching your career with sound, relevant savoir-faire.
Sostegno all'integrazione professionale
At Excelia, your professional success is a key priority. Through the Talent Centre, you benefit from personalised support designed to facilitate your entry into the job market: tailored coaching, CV and interview workshops, access to exclusive internship and job offers, and networking events with leading companies. Whether you're seeking an internship, a work-study opportunity, or your first full-time role, everything is in place to help you stand out and seize the best opportunities.
The perfect balance between academic research and sector-specific expertise
The MSc specialisation in Digital Marketing is taught by research-active Faculty as well as industry professionals, providing you with the perfect balance of academic theory and real-life practical applications. This combination will broaden your understanding of current practices and position you as a key player in the field of digital marketing.
Struttura del programma
Classic Track - Paris 
or Tours 
Work-study Track - La Rochelle or Orleans
Classic Track - Paris
Work-study Track - La Rochelle, Tours or Orleans
Aziende che già lavorano con la nostra Exceliens
Classifiche
7
Speak and Act 2024
Best School Experience - Happiness Barometer
11
European Business Schools, Financial Times 2023
Ranked 54th in the world and 11th in France
Domande frequenti
- How is the MSc specialisation in Digital Marketing organised?
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The MSc comprises lessons led by industry professionals, combining theory taught in lecture theatres with tutorials held in small groups, to encourage stimulating, interactive pertinent debate. You will take part in practical projects, such as case studies and Business Games, where you will work in groups to solve real-life issues. In addition, there are a number of themed lectures given by recognised experts. To complement this, our support for vocational integration, provided by the Talent Centre, offers personalised coaching to help you develop your soft skills and optimise your applications, thereby strengthening your readiness for the job market.
- What are the career prospects after an MSc specialisation in Digital Marketing?
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Graduates of this MSc from Excelia Business School take up key positions in various branches of digital marketing. Thanks to the school’s close partnerships with leading companies and to its extensive alumni network, graduates benefit from a wealth of career opportunities, in France and abroad. Types of jobs include Digital Marketing Manager, Web Project Manager, SEO/SEM Specialist, and many others.
- How much does it cost to study for this MSc specialisation in Digital Marketing?
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There are various options available: a traditional paid internship, a work-study* track whereby you receive a salary and have tuition fees paid by your host company, and a study-placement whereby you receive a monthly salary but are responsible for paying your tuition fees yourself. Applicants are encouraged to contact us to explore the different possibilities of financing available.
*Programme accessible under conditions for international applicants (please contact the International Admissions team).
- What are the admissions requirements for this MSc specialisation in Digital Marketing at Excelia Business School?
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To join this MSc programme, you need to have validated 3 years of higher education to start in Year 1, or 4 years to start in Year 2.
The admissions process involves a motivation interview which is carried out by internet via our dedicated platform (day and time of your choice)
- Will the school help me to secure a work-study placement or a Study-Placement for the MSc specialisation in Digital Marketing?
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Once you have been accepted onto the MSc and paid your deposit, Excelia Business School will support you in your search.
- You will have access to JobTeaser, a platform offering internship or work-study* placement opportunities, where you can personalise your search.
- The school’s Talent Centre through its support for vocational integration, is also there to assist you, with coaches on hand to help you perfect your CV, cover letter and LinkedIn profile and fine-tune your search process.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study.
*Programme accessible under conditions for international applicants (please contact the International Admissions team).
- What are the advantages of studying on this MSc at Excelia Business School?
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By deciding to join this MSc specialisation in Digital Marketing at Excelia Business School, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations including EQUIS, AACSB and AMBA. You will benefit from a teaching approach that combines theory with practical experience in stimulating learning environments on our campuses, ensuring you excel in the world of digital marketing.
Lezioni
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Anno 1
Mastering the fundamentals of management whilst exploring Digital Marketing -
Descrizione Cours IT
Corsi/Attività:
- 360° Marketing
- Modelli e strategie aziendali
- Gestione e leadership
- Gestione del progetto
- Ethics & Corporate Social Responsibility
- Information Systems Management
- Budget Planning & Management
- Finance for Managers
- Metodologia
- Transizione ambientale e sociale
- Excel
- English/French as a Foreign Language
- Prerequisites for specialisation:
- Business Game & Applied Law
- Prerequisites: Marketing professions*
- Marketing responsabile
- Relazioni internazionali con i clienti e i fornitori
- Innovation Strategies & Design Thinking in the Digital World
*Specificities vary according to campus
I diversi corsi e progetti sono forniti a titolo indicativo e possono subire variazioni da un anno all'altro. Le specializzazioni offerte saranno disponibili solo se verrà raggiunto il numero minimo di studenti richiesto. -
Anno 2
Developing expertise in Digital Marketing -
Descrizione Cours IT
Core course modules - MSc:
- Metodologia di ricerca
- Excel avanzato
- Gestione guidata dai dati
- Coaching professionale per tesi di laurea
- Preparazione all'inserimento professionale
- Environmental & Social Transition - 3
Specialisation lessons – MSc specialisation in Digital Marketing:
- Artificial Intelligence & Marketing Automation
- Imprenditorialità digitale
- Natural Referencing & Paid Positioning (SEO/SEA)
- Marketing digitale
- Gestione dell'esperienza del cliente
- Data Mining & Data Visualisation
- Information Systems Management & Digital Transformation
- Ricerca di marketing
- Startup Challenge
- Innovation Strategy & Design Thinking in Digital Technology
- Community Management (social media strategies)
I diversi corsi e progetti sono forniti a titolo indicativo e possono subire variazioni da un anno all'altro. Le specializzazioni offerte saranno disponibili solo se verrà raggiunto il numero minimo di studenti richiesto.
Tutto quello che c'è da sapere sulle lingue, la valutazione, le lezioni e i vostri insegnanti
Language:
- French (Work-study Track)
- English (Classic Track)
Valutazione:
Tre tipi di valutazione:
- Continuous assessment: 40% of the final mark
Throughout the year, you will work on group or individual projects which will be marked by your teachers - End-of-semester exams: 60% of the final mark
These take the form of written exams - Oral Presentation (defence) and Professional Thesis
The oral is a presentation of your studies and your future studies or your professional project. Concurrently, you will also have to write a thesis on a company case study.
I vostri insegnanti:
The teaching team of the MSc specialisation in Digital Marketing is made up of French and international research-active Faculty members who are recognised for their strong expertise in the different fields of management.
The research-active Faculty work with our laboratory, Excelia Lab, offering students innovative pedagogy. In addition, the industry professionals who teach on the programme focus on real-life business issues.
Tipi di lezioni:
Your core course modules are taught as amphitheatre lessons, with your entire Year Group. In addition, you will also have tutorials in smaller groups, depending on your chosen specialisation, language ability, etc.
Your experiences
Gioco d'affari
Carried out as a company game, students work in teams to tackle and solve real-life business issues.
Climacité© Project – Classic Track
Through Climacité©, our students have the opportunity to make a personal contribution to the planet. By focussing on one of the UN’s 17 Sustainable Development Goals, the aim of the project is to raise awareness and educate students on the issues of environmental protection and how to effectively address climate change.
Students spend 2 months in an NGO or association, in France or abroad, undertaking a socially responsible, voluntary assignment to benefit the planet and other living beings.
Series of lectures
Throughout the year, industry professionals and experts present a variety of lectures, helping you to understand the different issues and problems facing their industry sector.
Sostegno all'integrazione professionale
In Excelia, il vostro successo professionale è la nostra priorità. Attraverso il Talent Centre, potrete beneficiare di un supporto personalizzato: sessioni di coaching, workshop su CV e colloqui, una piattaforma che offre opportunità di lavoro esclusive ed eventi di networking con le aziende.
Che siate alla ricerca di uno stage, di un tirocinio o del vostro primo impiego, vi forniamo tutti gli strumenti necessari per distinguervi e assicurarvi le migliori opportunità di carriera.
Imprenditorialità digitale
Students are free to choose their own project for this module. The aim is to train students, as future marketing professionals, in how to effectively utilise and leverage digital tools (websites, social media, mobile applications, SEO/SEA) in order to develop and grow their business in today’s digital landscape.
Internship
Students on the Classic Track in Year 1 have the opportunity to carry out an internship, in France or abroad. The theoretical expertise acquired during MSc lessons is therefore put into practice during this company-based period.
Study-Placement
Students on the Classic Track in Year 2 will carry out a Study-Placement, with 3 days per week school-based and 2 days per week company-based.
Work-study: 12 or 24 months
A veritable springboard to rapid vocational integration, work-study allows students to spend an average of 2/3 of their academic year in a company, with 3 weeks company-based followed by 1 week school-based.
More about work-study
Final dissertation
It is the culmination of your academic career and enables the school to assess your ability to analyse complex digital marketing issues. You will be required to carry out a structured analysis, formulate a relevant diagnosis and propose strategic solutions tailored to the digital challenges facing companies.
This experience is also a unique opportunity to carry out in-depth research on an operational subject, under the supervision of research professors. It is an essential asset for enhancing your CV and boosting your career prospects in the field of digital marketing.
Carriera
A choice of careers after this MSc specialisation in Digital Marketing
With this MSc specialisation in Digital Marketing, our graduates quickly rise to management positions, in France or abroad.
Given the growing importance of digital communication in corporate strategy, career prospects are particularly promising. You can work in a variety of roles, such as Social Media Manager, SEO/SEM Specialist or even Digital Project Manager. The demand for these skills is continually growing, providing numerous opportunities in a wide range of sectors.
Below is a non-exhaustive list of the types of professions in which you are likely to work.
Tipi di lavoro:
- Marketing Director
- Director of Digital Communication
- Head of e-Marketing / e-Commerce
- Chief Digital Officer (CDO)
- Digital Project Leader (web, e-commerce, mobile)
- Social Media Manager
- e-Commerce Consultant
- SEO/SEA Consultant
- Traffic Manager
- Online Reputation Manager
- Product Manager
- Content Manager
- Digital Media Planner
Fatti e cifre
Length of time required to secure a job
of our graduates secure employment within 6 months of graduation
Stipendi
average starting salary
Costo degli studi
Tuition Fees 2025-2026
Studenti provenienti dall'Unione Europea*
- Classic Track** MSc 24 months (Years 1 and 2): €25,500
- Classic Track** MSc 12 months (Year 2): €15,000
*27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Studenti provenienti da paesi non appartenenti all'Unione Europea
- Classic Track** MSc 24 months (Years 1 and 2): €27,000
- Classic Track** MSc 12 months (Year 2): €16,000
The above fees are provided for information purposes only and are subject to change from one year to the next.
In addition to tuition fees, you need to take into account the following costs:
- Multiservice charge: €350*
- Annual administration costs relating to a double qualification (if applicable)
- Enrolment fees at a partner university relating to a double qualification (to be paid directly to the partner institution)
*This one-off Multiservice fee gives access to the following services:
- Servizi amministrativi e di supporto
- Assicurazione-assistenza per la mobilità internazionale
- Credito reprografico (fotocopie, stampa)
- Accesso illimitato a tutti i contenuti della piattaforma Exceliaprime Edutainment
- Supporto e coaching personalizzato da parte del nostro Talent Centre
Finanziamento degli studi
Studenti internazionali
Per maggiori informazioni sul costo degli studi
Ammissione
Le candidature sono aperte a studenti con un minimo di 3 anni di istruzione post-scolastica o equivalente internazionale.
1 / Applicazione online
Presentate la vostra domanda online e selezionate il vostro programma:
List of supportive documents required* : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
*If you are applying for an English Track programme, your CV and cover letter must be provided in English.
Quota d'iscrizione: è richiesta una quota d'iscrizione di 50 euro (da pagare tramite bonifico bancario o carta di credito).
2 / Intervista video online
Dettagli sui test di ammissione
- Colloquio video online sulla nostra piattaforma di ammissione online (in francese o in inglese a seconda del programma e del percorso scelto).
- I candidati hanno 5 giorni di tempo per rispondere a una serie di domande (motivazione, progetti accademici e professionali).
Prossime scadenze di ammissione
Possibilità di sostenere il test di ammissione durante tutto l'anno.
3 / Risultati del test di ammissione e versamento della caparra
Risultati del test di ammissione
I candidati riceveranno una notifica di ammissione o non ammissione entro 6 giorni dal colloquio.
In caso di ammissione, i candidati dovranno versare il deposito, che verrà detratto dalla retta annuale, entro la scadenza indicata.
Excelia ha stretto una partnership con Flywire per fornire alle nostre famiglie all'estero un metodo più semplice per inviare i pagamenti delle tasse internazionali. Flywire offre la garanzia del miglior prezzo per l'invio del pagamento tramite bonifico bancario, la tracciabilità del pagamento in tempo reale e un'assistenza clienti multilingue 24x7.
4 / Assistenza amministrativa
Conferma dell'iscrizione
Riceverete la conferma della preiscrizione e la conferma dell'alloggio, necessarie per la richiesta del visto studentesco.
Clicca qui per l'assistenza amministrativa
5 / È richiesta la prova del livello accademico
Condizioni di accettazione
Per confermare l'accettazione finale, è necessario fornire una prova delle proprie qualifiche e capacità linguistiche attuali:
Programmi in lingua inglese e francese:
- Laurea, Master, Master of Science (MSc): B2*
- Programmi di base e preparatori**: A2 o B1 a seconda del programma*
- Per i corsi Summer School e FLE (French as a Foreign Language): Aperto a studenti di tutte le abilità
* Quadro comune europeo di riferimento per le lingue
** Programma di Fondazione Internazionale e Primo Anno Excelia
La prova di conoscenza della lingua NON è richiesta se:
- Si prega di notare che saranno accettati solo i certificati ufficiali.
- Siete in possesso di un titolo di studio rilasciato in un paese francofono e state facendo domanda per una traccia francese
- Siete in possesso di una qualifica rilasciata in un paese di lingua inglese e state facendo domanda per un corso di inglese.
Si prega di notare che saranno accettati solo i certificati ufficiali.
Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.
1 / Applicazione online
Presentate la vostra domanda online e selezionate il vostro programma:
List of supportive documents required* : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
*If you are applying for an English Track programme, your CV and cover letter must be provided in English.
Quota d'iscrizione: è richiesta una quota d'iscrizione di 50 euro (da pagare tramite bonifico bancario o carta di credito).
2 / Intervista video online
Dettagli sui test di ammissione
- Colloquio video online sulla nostra piattaforma di ammissione online (in francese o in inglese a seconda del programma e del percorso scelto).
- I candidati hanno 5 giorni di tempo per rispondere a una serie di domande (motivazione, progetti accademici e professionali).
Prossime scadenze di ammissione
Possibilità di sostenere il test di ammissione durante tutto l'anno.
3 / Risultati del test di ammissione e versamento della caparra
Risultati del test di ammissione
I candidati riceveranno una notifica di ammissione o non ammissione entro 6 giorni dal colloquio.
In caso di ammissione, i candidati dovranno versare il deposito, che verrà detratto dalla retta annuale, entro la scadenza indicata.
Excelia ha stretto una partnership con Flywire per fornire alle nostre famiglie all'estero un metodo più semplice per inviare i pagamenti delle tasse internazionali. Flywire offre la garanzia del miglior prezzo per l'invio del pagamento tramite bonifico bancario, la tracciabilità del pagamento in tempo reale e un'assistenza clienti multilingue 24x7.
4 / Assistenza amministrativa
Conferma dell'iscrizione
Riceverete la conferma della preiscrizione e la conferma dell'alloggio, necessarie per la richiesta del visto studentesco.
Clicca qui per l'assistenza amministrativa
5 / È richiesta la prova del livello accademico
Condizioni di accettazione
Per confermare l'accettazione finale, è necessario fornire una prova delle proprie qualifiche e capacità linguistiche attuali:
Programmi in lingua inglese e francese:
- Laurea, Master, Master of Science (MSc): B2*
- Programmi di base e preparatori**: A2 o B1 a seconda del programma*
- Per i corsi Summer School e FLE (French as a Foreign Language): Aperto a studenti di tutte le abilità
* Quadro comune europeo di riferimento per le lingue
** Programma di Fondazione Internazionale e Primo Anno Excelia
La prova di conoscenza della lingua NON è richiesta se:
- Si prega di notare che saranno accettati solo i certificati ufficiali.
- Siete in possesso di un titolo di studio rilasciato in un paese francofono e state facendo domanda per una traccia francese
- Siete in possesso di una qualifica rilasciata in un paese di lingua inglese e state facendo domanda per un corso di inglese.
Si prega di notare che saranno accettati solo i certificati ufficiali.
