My Career Path
Presentazione
An overview of Excelia’s MSc specialisation in Brand Management
This Master of Science (MSc) specialisation in Brand Management is a comprehensive, pioneering study programme. Developed in collaboration with industry professionals, this unique programme has been designed to prepare you to become part of the next generation of brand managers, excelling in today’s highly competitive business environment. Using an innovative approach to teaching, combining theory and practice, you will explore a range of modules led by our research-active Faculty alongside industry experts who will transmit the latest trends and strategies. You will not only enhance your knowledge of brand management but will master key concepts such as innovation and brand experience.
Why study for an MSc specialisation in Brand Management?
The MSc specialisation in Brand Management at Excelia Business School trains learners to become professionals qualified to take up a wide range of positions relating to brand management, such as Product Manager, Brand Manager, Entrepreneur or even Consultant. Graduates have the relevant expertise to be able to analyse the market environment and identify opportunities whilst anticipating threats in highly competitive sectors. Through the implementation of innovative and differentiating strategies, they are equipped to develop ‘blue ocean’ strategies that will really set them apart. Through their studies, they acquire the necessary flexibility to work successfully in a variety of contexts, whether with advertisers or in agencies, in fields ranging from fashion to the automotive industry, including consumer goods and B2B.
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LinguaInglese
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QualificaMaster (5 anni di istruzione superiore)
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Posizione
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Tasse scolastiche
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In breveInnovation, Product Marketing, Market Analysis
Accreditamenti
5 Reasons to choose the MSc specialisation in Brand Management
A study programme with official recognition
This specialisation is part of the Master of Science in Business Management offered by Excelia Business School. It is a State-accredited qualification with a Grade de Master awarded by the French Ministry of Higher Education, Research and Innovation. Thanks to this official recognition, the MSc not only guarantees greater credibility, but also academic and professional excellence, opening the doors to the job market in France and abroad.
A unique approach to Human & Social Sciences
This MSc is characterised by its focus on Human & Social Sciences, enabling you to gain a better understanding of the major issues facing society and the interactions between individuals and groups. This holistic approach will equip you with the keys to understanding the social and cultural dynamics that are essential to modern brand management, a field that mirrors the realities of the world.
Your career, our priority
Excelia Business School will actively accompany you on your way to professional success with one-to-one guidance, CV and interview preparation workshops, and company visits to give you an insight into the world of work. Thanks to our Talent Centre and a number of activities such as lectures and Job Days, you will develop a powerful network and benefit from essential support to help you refine and implement your career plans.
The perfect balance between academic research and sector-specific expertise
The MSc specialisation in Brand Management is taught by research-active Faculty as well as renowned industry professionals, providing you with the perfect balance of academic theory and real-life practical applications. This combination will provide you with a comprehensive and innovative vision of Brand Management, giving you the tools you need to evolve in our constantly changing world.
Openness, International Outlook, Creativity, Modernity
These values, at the heart of this programme, reflect the very essence of the MSc specialisation in Brand Management. By preparing you for an exciting career in line with the expectations of today’s global market, this MSc fosters innovation and flexibility, essential qualities to ensure continued success in the dynamic world of brand management.
Struttura del programma
Traccia classica
Traccia classica
Aziende che già lavorano con la nostra Exceliens
Classifiche
7th
Speak and Act 2024
Best School Experience - Happiness Barometer
11th
European Business Schools, Financial Times 2023
Ranked 54th in the world and 11th in France
Domande frequenti
- How is the MSc specialisation in Brand Management organised?
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The MSc comprises lessons led by industry professionals, combining theory taught in lecture theatres with tutorials held in small groups, to encourage stimulating, interactive pertinent debate. You will take part in practical projects, such as case studies and Business Games, where you will work in groups to solve real-life issues. In addition, there are a number of themed lectures given by recognised experts. To complement this, we offer dedicated services, such as support for vocational integration provided by the Talent Centre, with personalised coaching to help you develop your soft skills and optimise your applications, thereby strengthening your readiness for the job market.
- What are the career prospects after an MSc specialisation in Brand Management?
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The MSc specialization in Brand Management opens up a wide range of opportunities. Graduates can take up positions such as Brand Manager, Marketing Project Manager, Communications Manager, Brand Strategy Consultant or perhaps Public Relations Manager. This programme equips students to play key roles in leading companies in sectors such as luxury goods, fashion, consumer goods to name but a few.
- What key skills are acquired on this Master of Science specialisation in Brand Management?
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Through this programme, you will develop skills in brand strategy, marketing project management, digital communication, trend analysis and even storytelling. In addition, you will gain an in-depth understanding of consumer behaviour and cultural dynamics, enabling you to manage brands in a global context and to respond to current market challenges.
- Does this MSc specialisation in Brand Management benefit from official State recognition?
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Yes, Excelia’s MSc specialisation in Brand Management is a State-accredited qualification with a Grade de Master, awarded by the French Ministry of Higher Education, Research and Innovation. This official recognition attests to the quality of the programme and its alignment with national academic standards.
- What is the admissions procedure for the MSc specialisation in Brand Management?
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To join this MSc programme, you need to have validated 3 years of higher education to start in Year 1, or 4 years to start in Year 2.
A personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice)
The selection panel will be looking at specific criteria: career plans, the coherence of an applicant’s choice of MSc with their academic and professional background, and any previous experience.
- How does Excelia support its students in their vocational integration?
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Excelia is committed to supporting its students in their career development. Our Talent Centre, through its support for vocational integration, offers specific career guidance focussing on self-awareness, personal branding and interview preparation. Events such as Job Days, presentations by industry professionals and practical workshops are designed to help you build a powerful network and to maximise your employability. Our partnerships with leading companies mean that our learners benefit from internship and job opportunities that are directly linked to their career aspirations.
Lezioni
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Anno 1
Mastering the fundamentals of management whilst exploring Brand Management -
Descrizione Cours IT
Corsi/Attività:
- Marketing 360
- Business Models and Strategy
- Management and Leadership
- Gestione del progetto
- Ethics and Corporate Social Responsibility
- Information Systems Management
- Planning and Budget Management
- Finance for Managers
- Metodologia
- Environmental and Social Transition
- Excel
- English / French as a Foreign Language (FLE)
- Prerequisite Specialisation:
- Business Game & Applied Law in the Field
- Prerequisites: Marketing Professions
- Marketing responsabile
- Relazioni internazionali con i clienti e i fornitori
- Innovation Strategies and Design Thinking in the Digital World
I diversi corsi e progetti sono forniti a titolo indicativo e possono subire variazioni da un anno all'altro. Le specializzazioni offerte saranno disponibili solo se verrà raggiunto il numero minimo di studenti richiesto.
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Anno 2
Developing expertise in Brand Management -
Descrizione Cours IT
Core course modules - MSc:
- Metodologia di ricerca
- Excel avanzato
- Gestione guidata dai dati
- Coaching professionale per tesi di laurea
- Preparazione all'inserimento professionale
- Environmental & Social Transition - 3
Specialisation lessons - MSc in Brand Management :
- Marketing digitale
- Gestione sostenibile del marchio
- Marketing dell'innovazione
- Marketing for a Circular Economy
- Esperienza del marchio e gamification
- International Distribution & e-commerce
- Gestione interculturale delle relazioni con i clienti
- Marketing d'influenza
- Branding Contracts & Legal Issues
- Mass Cutomisation
I diversi corsi e progetti sono forniti a titolo indicativo e possono subire variazioni da un anno all'altro. Le specializzazioni offerte saranno disponibili solo se verrà raggiunto il numero minimo di studenti richiesto.
Tutto quello che c'è da sapere sulle lingue, la valutazione, le lezioni e i vostri insegnanti
Programme format and language:
- Format: The Classic Track is a full-time programme in 12 or 24 months, depending on the year you join in
- 24 months for students having already validated 3 years of higher education (180 ECTS)
- 12 months for students having already validated 4 years of higher education (240 ECTS)
- Language: English only
Valutazione:
Three types of evaluation
- Continuous assessment: 40% of the final mark.
Throughout the year, you will work on group or individual projects which will be marked by your teachers - End-of-semester exams: 60% of the final mark.
These take the form of written exams - Professional Thesis
I vostri insegnanti:
The teaching team for this MSc is made up of French and international research-active Faculty members and industry professionals who are recognised for their strong expertise in the different fields of management.
The research-active Faculty work with our laboratory, Excelia Lab, offering innovative pedagogy, whilst the industry professional lecturers focus on real-life business issues.
Tipi di lezioni:
Your core course modules are taught as amphitheatre lessons, with your entire Year Group. In addition, depending on your chosen specialisations, language ability, etc., you will attend tutorials in small groups.
Your experiences
Masterclass: Personal Branding
The aim of this Masterclass is to enable you to optimise your employability and increase your chances of being recruited into your preferred positions; in short… ensuring you are fully prepared for your ‘next professional challenge’! You will learn about social selling strategies, including how to enhance the professionalism of your LinkedIn profile.
Masterclass: Neuromarketing
Students will benefit from an immersive journey where science and marketing meet. A masterclass dedicated to Neuromarketing, a rising discipline in brand strategies, will be led by an expert. Students will discover the keys of Neuromarketing in terms of consumer behavioural influence, advertising insights, and major techniques.
Climacité© Project: 2 months
Through Climacité©, our students have the opportunity to make a personal contribution to the planet. By focussing on one of the 17 Sustainable Development Goals, the aim of the project is to raise awareness and educate students on the issues of environmental protection and how to effectively address climate change.
Students spend 2 months in an NGO or association, in France or abroad, undertaking a socially responsible, voluntary assignment to benefit the planet and other living beings.
Gioco d'affari
Carried out as a company game, you will work in teams to tackle and solve real-life business issues.
Serie di conferenze
Throughout the year, industry professionals and experts present a variety of lectures, helping you to understand the different issues and problems facing their industry sector.
Internships: 6+ months of experience
This Classic Track offers you the opportunity to carry out a minimum of 6 months of internship, in France or abroad. The theoretical expertise acquired during MSc lessons is therefore complemented and validated by significant company-based experience.
Sostegno all'integrazione professionale
In Excelia, il vostro successo professionale è la nostra priorità. Attraverso il Talent Centre, potrete beneficiare di un supporto personalizzato: sessioni di coaching, workshop su CV e colloqui, una piattaforma che offre opportunità di lavoro esclusive ed eventi di networking con le aziende.
Che siate alla ricerca di uno stage, di un tirocinio o del vostro primo impiego, vi forniamo tutti gli strumenti necessari per distinguervi e assicurarvi le migliori opportunità di carriera.
Carriera
A choice of careers after this MSc specialisation in Brand Management
Our graduates quickly take up positions of responsibility in all sectors of activity across all 5 continents. Thanks to the MSc, they rapidly rise to management positions.
Below is a non-exhaustive list of the types of professions in which you are likely to work.
Types of jobs :
- Brand Manager
- Brand Activation Manager
- Brand Portfolio Manager
- Product Manager
- Community Manager
- Consultant
Fatti e cifre
Length of time required to secure a job
of our graduates secure employment within 6 months of graduation
Stipendi
average starting salary
Costo degli studi
Tuition Fees 2025-2026
Studenti provenienti dall'Unione Europea*
- Classic Track** MSc 24 months (Years 1 and 2): €25,500
- Classic Track** MSc 12 months (Year 2): €15,000
*27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Studenti provenienti da paesi non appartenenti all'Unione Europea
- Classic Track** MSc 24 months (Years 1 and 2): €27,000
- Classic Track** MSc 12 months (Year 2): €16,000
The above fees are provided for information purposes only and are subject to change from one year to the next.
In addition to tuition fees, you need to take into account the following costs:
- Multiservice charge: €350*
- Annual administration costs relating to a double qualification (if applicable)
- Enrolment fees at a partner university relating to a double qualification (to be paid directly to the partner institution)
*This one-off Multiservice fee gives access to the following services:
- Servizi amministrativi e di supporto
- Assicurazione-assistenza per la mobilità internazionale
- Credito reprografico (fotocopie, stampa)
- Accesso illimitato a tutti i contenuti della piattaforma Exceliaprime Edutainment
- Supporto e coaching personalizzato da parte del nostro Talent Centre
Finanziamento degli studi
Studenti internazionali
Per maggiori informazioni sul costo degli studi
Ammissione
Le candidature sono aperte a studenti con un minimo di 3 anni di istruzione post-scolastica o equivalente internazionale.
1 / Applicazione online
Presentate la vostra domanda online e selezionate il vostro programma:
List of supportive documents required* : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
*If you are applying for an English Track programme, your CV and cover letter must be provided in English.
Quota d'iscrizione: è richiesta una quota d'iscrizione di 50 euro (da pagare tramite bonifico bancario o carta di credito).
2 / Intervista video online
Dettagli sui test di ammissione
- Colloquio video online sulla nostra piattaforma di ammissione online (in francese o in inglese a seconda del programma e del percorso scelto).
- I candidati hanno 5 giorni di tempo per rispondere a una serie di domande (motivazione, progetti accademici e professionali).
Prossime scadenze di ammissione
Possibilità di sostenere il test di ammissione durante tutto l'anno.
3 / Risultati del test di ammissione e versamento della caparra
Risultati del test di ammissione
I candidati riceveranno una notifica di ammissione o non ammissione entro 6 giorni dal colloquio.
In caso di ammissione, i candidati dovranno versare il deposito, che verrà detratto dalla retta annuale, entro la scadenza indicata.
Excelia ha stretto una partnership con Flywire per fornire alle nostre famiglie all'estero un metodo più semplice per inviare i pagamenti delle tasse internazionali. Flywire offre la garanzia del miglior prezzo per l'invio del pagamento tramite bonifico bancario, la tracciabilità del pagamento in tempo reale e un'assistenza clienti multilingue 24x7.
4 / Assistenza amministrativa
Conferma dell'iscrizione
Riceverete la conferma della preiscrizione e la conferma dell'alloggio, necessarie per la richiesta del visto studentesco.
Clicca qui per l'assistenza amministrativa
5 / È richiesta la prova del livello accademico
Condizioni di accettazione
Per confermare l'accettazione finale, è necessario fornire una prova delle proprie qualifiche e capacità linguistiche attuali:
Programmi in lingua inglese e francese:
- Laurea, Master, Master of Science (MSc): B2*
- Programmi di base e preparatori**: A2 o B1 a seconda del programma*
- Per i corsi Summer School e FLE (French as a Foreign Language): Aperto a studenti di tutte le abilità
* Quadro comune europeo di riferimento per le lingue
** Programma di Fondazione Internazionale e Primo Anno Excelia
La prova di conoscenza della lingua NON è richiesta se:
- Si prega di notare che saranno accettati solo i certificati ufficiali.
- Siete in possesso di un titolo di studio rilasciato in un paese francofono e state facendo domanda per una traccia francese
- Siete in possesso di una qualifica rilasciata in un paese di lingua inglese e state facendo domanda per un corso di inglese.
Si prega di notare che saranno accettati solo i certificati ufficiali.
Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.
1 / Applicazione online
Presentate la vostra domanda online e selezionate il vostro programma:
List of supportive documents required* : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
*If you are applying for an English Track programme, your CV and cover letter must be provided in English.
Quota d'iscrizione: è richiesta una quota d'iscrizione di 50 euro (da pagare tramite bonifico bancario o carta di credito).
2 / Intervista video online
Dettagli sui test di ammissione
- Colloquio video online sulla nostra piattaforma di ammissione online (in francese o in inglese a seconda del programma e del percorso scelto).
- I candidati hanno 5 giorni di tempo per rispondere a una serie di domande (motivazione, progetti accademici e professionali).
Prossime scadenze di ammissione
Possibilità di sostenere il test di ammissione durante tutto l'anno.
3 / Risultati del test di ammissione e versamento della caparra
Risultati del test di ammissione
I candidati riceveranno una notifica di ammissione o non ammissione entro 6 giorni dal colloquio.
In caso di ammissione, i candidati dovranno versare il deposito, che verrà detratto dalla retta annuale, entro la scadenza indicata.
Excelia ha stretto una partnership con Flywire per fornire alle nostre famiglie all'estero un metodo più semplice per inviare i pagamenti delle tasse internazionali. Flywire offre la garanzia del miglior prezzo per l'invio del pagamento tramite bonifico bancario, la tracciabilità del pagamento in tempo reale e un'assistenza clienti multilingue 24x7.
4 / Assistenza amministrativa
Conferma dell'iscrizione
Riceverete la conferma della preiscrizione e la conferma dell'alloggio, necessarie per la richiesta del visto studentesco.
Clicca qui per l'assistenza amministrativa
5 / È richiesta la prova del livello accademico
Condizioni di accettazione
Per confermare l'accettazione finale, è necessario fornire una prova delle proprie qualifiche e capacità linguistiche attuali:
Programmi in lingua inglese e francese:
- Laurea, Master, Master of Science (MSc): B2*
- Programmi di base e preparatori**: A2 o B1 a seconda del programma*
- Per i corsi Summer School e FLE (French as a Foreign Language): Aperto a studenti di tutte le abilità
* Quadro comune europeo di riferimento per le lingue
** Programma di Fondazione Internazionale e Primo Anno Excelia
La prova di conoscenza della lingua NON è richiesta se:
- Si prega di notare che saranno accettati solo i certificati ufficiali.
- Siete in possesso di un titolo di studio rilasciato in un paese francofono e state facendo domanda per una traccia francese
- Siete in possesso di una qualifica rilasciata in un paese di lingua inglese e state facendo domanda per un corso di inglese.
Si prega di notare che saranno accettati solo i certificati ufficiali.
